As our team sat down to reflect upon the year and began to outline The Cooper Institute - Community Impact Report, a single word kept coming to the forefront. The word is “SHIFT” which became the theme for this report. The Cooper Institute is celebrating its 50th Anniversary. In 1970, Dr. Cooper established The Cooper Institute to undertake research in preventative health. It took 19 years to prove that exercise is medicine! In 1989, after his research showed that fitness improves longevity, the world SHIFTed and realized physical activity was important for good health.