The Cooper Institute
 

Founded in 1970 by the "Father of Aerobics"
Kenneth H. Cooper MD, MPH

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United Way & The Cooper Institute Launch Steps Toward a Healthier Community

Annual Campaign Kickoff Celebration to Unveil Healthy Zone School Initiative, Underscoring United Way’s Focus on Community Impact

FOR IMMEDIATE RELEASE
September 15, 2010

Media Contacts:
Betsy Dixon
214.534.8909
bdixon@unitedwaydallas.org

(DALLAS, TX) –   United Way of Metropolitan Dallas (UWMD) and The Cooper Institute (CI) will join forces in the fight against childhood obesity, highlighting UWMD’s strategic shift toward achieving measurable community impact in the areas of Income, Education and Health.  As United Way kicks off its 2010 Annual Fundraising Campaign, supporters will be introduced to the organization’s latest collaborative effort designed to make a real and lasting difference in the lives of North Texans.  Partnering with nationally renowned health and fitness experts at The Cooper Institute, United Way has developed the Healthy Zone School Recognition Program, an innovative project aimed at leading schools to become healthy mentors in their communities.

“Giving to United Way means you’re investing in meaningful and measurable results for the greater good of this community,” says 2010 UWMD Campaign Chair Clint McDonnough, Dallas Office Managing Partner for Ernst & Young LLP.  “The Healthy Zone School initiative is just one example of how giving generously to United Way will ensure compelling change throughout the region, specifically in the key areas of Education, Income and Health.  We enter this campaign with our forces re-tooled, reinvigorated, and reenergized to achieve great things for the people of North Texas.”   

The celebratory campaign launch will take place on Wednesday, September 29th from7:30am- 9am at Cooper Aerobics Campus, located at 12230 Preston Road in Dallas, in the Berkley Room.  Business leaders, agency partners and supporters attending are encouraged to sport running shoes with their business suits to show their support of the Healthy School Zone Program.  As Kenneth H. Cooper, M.D., M.P.H. will explain to attendees, the two-tier initiative will use evidence-based knowledge to offer program and financial assistance to schools in order to create a healthier environment for students, teachers and parents while recognizing schools already achieving one.

“Momentum is building as United Way’s clear focus on the future takes flight,” says Gary Godsey, UWMD President and CEO.  “Our mission to achieve real community-level impact is underscored by programs like Healthy Zone, tackling the increasing prevalence of childhood obesity within our region,” Godsey continues.  “With excitement and enthusiasm we approach the challenge of exacting real change in our community.  We invite people to give, advocate, and volunteer to make clear impacts that improve lives.”

United Way of Metropolitan Dallas – a recent recipient of Charity Navigator’s prestigious 4-star rating – is the largest non-government funder of health and human services in Dallas, Collin, Rockwall and southern Denton counties. Locally governed and volunteer-led, United Way of Metropolitan Dallas works with community partners to deliver more than 300 health and human services programs across North Texas. Visit www.unitedwaydallas.org to learn more.

The Cooper Institute - established in 1970 by Kenneth H. Cooper, M.D., M.P.H., is a 501(c)(3) nonprofit dedicated worldwide to preventive medicine research and education. Dr. Cooper is widely considered the “Father of Aerobics” and is credited with sparking today’s fitness movement. Now CI is redefining health as a leader in reversing childhood obesity. CI’s FITNESSGRAM® is the fitness assessment of choice in schools across Texas and the U.S.


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