The Cooper Institute
 

Founded in 1970 by the "Father of Aerobics"
Kenneth H. Cooper MD, MPH

 

Vision Impact Institute and Cooper Institute Announce Collaboration to Focus on the Whole Child








Collaboration raises awareness of the importance of children’s vision through
The Cooper Institute FitnessGram® program.

Dallas, Texas – September 5, 2018 – The Vision Impact Institute, a nonprofit supported by Essilor’s Vision for Life Fund, and The Cooper Institute have announced a one-year collaboration to raise awareness about the importance of good vision for children and physical fitness to improve health for the ‘whole child’. The initiative is funded by a generous grant from The Rosewood Foundation.

Working together, The Cooper Institute will share the Vision Impact Institute’s eyesight-related information through digital communications and other customer-facing channels to create awareness about the problem of poor vision in children.  In the U.S. alone, more than 174,000 preschoolers struggle to see due to untreated vision problems. This number is expected to increase 26 percent by 2060.

The collaboration brings together two organizations devoted to putting research into action to improve the health and wellness of children. Through research and advocacy, The Vision Impact Institute raises awareness about the priority of good vision. Similarly, The Cooper Institute translates research into practical solutions for improved physical fitness and healthy living. One such tool is FitnessGram, the first “student fitness report card” and the largest health-related youth fitness assessment in the world.

“We see this partnership as a natural connection between the two organizations and are grateful to The Rosewood Foundation for the opportunity to add this new component to our work,” says Amy Johnson, Chief Development Officer of The Cooper Institute. “Our research proves that physically fit kids perform better in school. And the Vision Impact Institute research provides evidence of the same success for children who can see well in the classroom.”

Kristan Gross, Global Executive Director of the Vision Impact Institute, agrees.  “Experts agree that 80 percent of all learning occurs visually. Today, eyeglasses could correct the poor vision of 239 million children around the world,” she says.  “It makes sense to give our kids all the tools they need to be successful, and vision and fitness are two of those tools that can give children a solid foundation from the outset. With many kids going back to school, now is the perfect time to create this focus, and we are excited to see how this partnership can make a difference.”

 

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About the Vision Impact Institute
The Vision Impact Institute's mission is to raise awareness of the importance of vision correction and protection to make good vision a global priority. Its Advisory Board is comprised of five independent international experts: Pr. Kevin Frick (United States), Pr. Clare Gilbert (United Kingdom), Pr. Kovin Naidoo (South Africa), Mr. Arun Bharat Ram (India), and Dr. Wang Wei (China).

The Vision Impact Institute is a registered 501(c)(3) nonprofit organization, which receives support from the Vision for Life Fund from Essilor, the world leader in ophthalmic optics. The Vision Impact Institute hosts an interactive web platform, a unique data base of research, available at visionimpactinstitute.org.

About The Cooper Institute
Established in 1970, The Cooper Institute is a nonprofit dedicated to promoting life-long health and wellness worldwide through research and education. Founded by Kenneth H. Cooper, MD, MPH, The Cooper Institute translates the latest scientific findings into proactive solutions that improve population health. Key areas of focus are research, adult education, and youth programs. Through these initiatives, The Cooper Institute helps people lead better, longer lives now and Well. Into the Future.
To learn more, visit 
cooperinstitute.org.


Vision Impact Institute Contact Information                      The Cooper Institute Contact Information
Kristan Gross                                                                         Amber Freeland
Global Executive Director                                                        Director of Communications
kristan.gross@visionimpactinstitute.org                                   afreeland@cooperinst.org