The Cooper Institute

Founded in 1970 by the "Father of Aerobics"
Kenneth H. Cooper MD, MPH


The Other You

Posted in
Move more

Thursday, Jun 25, 2009

According to the U.S. Forest Service and the Ad Council, the time children spend outdoors has declined 50% in the past 20 years due to factors like: safety concerns, population shifts to urban/suburban areas, an increase in indoor activities (TV, computers, video games), and lack of awareness of or access to nearby nature locations.

However, study after study show the benefits to kids of physical activity, outdoor play, and spending time in nature. Reduced stress, improved medical and physical well-being, increased fitness, lower levels of obesity, and increased use of imagination, discovery, and exploratory skills are just some of these benefits.  

To raise awareness of these benefits and inspire kids to discover the joy of exploring nature first-hand, the U.S. Forest Service and the Ad Council have developed a multi-faceted campaign, Re-connecting Kids with Nature. The campaign targets kids 8 to 12 and their parents, and includes TV, radio, outdoor, and web-based public service announcements (PSAs) that show children interacting with nature. Each PSA directs kids and their parents to, an innovative web site that provides a zip code search of forests and parks as well as downloadable activities that kids can take with them. Click here to view the PSAs.

What steps will you take to re-connect your kids with nature this week?